Cloud based software as a service (SAAS) for use in customer relationship management (CRM); Cloud based software as a service (SAAS) for use in customer service centers and providing support for call centers, help desks, and customer service agents; Cloud based software as a service (SAAS) for processing and managing consumer product returns, refunds, repairs and exchanges; Cloud based software as a service (SAAS) that creates, distributes, and analyzes consumer surveys delivered via email, sms, social applications, a webpage, or within a mobile context; Providing use of on-line software designed to communicate with customers electronically for use in the field of customer surveys