Providing temporary use of online non-downloadable software for use in generating online marketing programs; providing temporary use of on-line, non-downloadable software for analyzing and reporting on Internet traffic and keyword placement, for analyzing the effectiveness of web site marketing, and for searching and viewing marketing research; application service provider (ASP), namely, hosting computer software applications of others; application service provider (ASP) featuring software for tracking web site activity and managing, monitoring, tracking and optimizing the performance and effectiveness of web sites, online marketing campaigns and keyword search performance