Association services, namely, promoting the interests of golf course owners, golf course operators and related individuals and entities affiliated with the business of golf and golf courses by means of distributing written and electronic media promoting the image of the game of golf and the positive benefits of golf, and paper and electronic association membership collateral materials and association membership benefit items; On-line business directories featuring golf course related business services and products; On-line retail store services featuring association membership items, books and manuals concerning golf course operation, marketing and business; Provision of a membership program for amateur golfers to support advocacy efforts for the sport of golf; Provision of an advocacy program to connect amateur golfers and golf industry representatives with state and local elected officials to promote the public policy priorities of the golf industry