Providing temporary use of on-line non-downloadable cloud computing software using artificial intelligence for busoptimizing the stored, shared, processed, and managed data from all connected applications and first party data entered.; Providing temporary use of a non-downloadable web application for processing, storing, managing, accessing, tracking, manipulating, analyzing, and identifying product, service, vendor, consumer, and third-party information in the field of customer relationship management in order ot manage and track efforts of individuals and processes to improve desired outcomes of a series of related activities.; Providing temporary use of online non-downloadable middleware for providing an interface between business applications supporting communication, collaboration, and information storage in order to faciliate transparency, collaboration, and expedition of processes in support of achieving business goals and Provarity Platform as a Service; Platform as a service (PAAS) featuring computer software platforms for processing, storing, managing, accessing, tracking, manipulating, analyzing, and identifying product, service, vendor, consumer, and third-party information in the field of customer relationship management; Software as a service (SAAS) services featuring software for processing, storing, managing, accessing, tracking, manipulating, analyzing, and identifying product, service, vendor, consumer, and third-party information in the field of customer relationship management; Software as a service (SAAS) services featuring software using artificial intelligence for the support of providing entities the ability to continuously prove the value of goods or services provided to their end customers. This Continuous Proof-of- Value of a customer centered and evidence-based approach for entities product capabilities demonstrates that the Value Promises made are delivered by the promising entities