The mark consists of a series of three men in a row, each identical except for skin and hair color, and wearing a medium blue shirt with black sunglasses, a beard. The first man has dark brown skin and hair, the second man has lighter brown skin and medium brown hair, and the third man has pink-ivory skin and reddish brown hair. The men are each carrying a baby on their chest in a tan buckle-style baby carrier, the baby's face is turned away to see the back of the head with a small area of hair on top, and each baby's skin color is the same as the man carrying it. Each baby wears a yellow shirt and dark blue pants and shoes with light aqua socks. Under the design is the wording "MEN OF" in all capital and medium font in black, above the words "MILKY FITNESS," with MILKY in larger all capital font in black and "FITNESS" in a scripted royal blue font.