The mark consists of the words "Extra supermarket The King of the Lowest Prices" and reads from left to right. The word "Extra" is written largely and in the color white. The letter "E" in "Extra" is capitalized and stylized and the letters "x", "t", "r", and "a" are all lowercase and stylized. The letter "x" in "Extra" has a check mark used as the top half of the letter "x" with the end of the check mark pointing towards the top right. Directly to the right of the word "Extra" is a paper bag cartoon. The cartoon is posed with one arm extended and palm open towards the word "Extra". The cartoon's opposite hand is placed on itself. The cartoon is standing with its heels together and toes pointing outward. The cartoon's arms and legs are a light blue color. The cartoon's hands are gloves in a white color. The cartoon has sneakers on its feet in a black color with white shoelaces and soles. The paper bag of the cartoon is a light brown color. The cartoon has two eyes in a blue color, eyebrows in a black color, and an open mouth smile showing a tongue in a red color and teeth in a white color. At the top of the cartoon is a variety of groceries with a crown in a gold color. The crown is tilted to the right with groceries peeking out of the crown. Directly below the word "Extra" is the all lowercase and stylized word "supermarket" reading left to right, in a white color. The word "supermarket" begins underneath the middle of the "E" in the word "Extra" and ends underneath the cartoon. Directly underneath the word "supermarket" is the stylized wording "The King of the Lowest Prices" in a yellow color. The color red appearing in the background is not claimed as a feature of the mark.