The mark consists of a lighthouse structure, depicted in black and black outline against white, including a base part and vertical tower part, extending vertically up from a base part, and arranged upon a rock-like surface, the lighthouse structure and rock-like surface circumscribed by an oval banner including white text against a black background, in all capital letters, the text including the phrase LONG ISLAND NY with a star preceding and succeeding, in an upper banner part, and the word GUARENTEED, arranged within a left-hand banner part, in white text against a black background, in all capital letters the lower portions of which face away from the lighthouse structure, and the word DELICIOUS, arranged within a right-hand banner part, in white text against a black background, in all capital letters, the lower portions of which face away from the lighthouse structure, where the banner and the lighthouse structure are arranged upon and extending up from a block of text with LIGHTHOUSE in white text against a black background, in capital letters, such that the L and the E of LIGHTHOUSE are larger than the letters in between, and BAKING Co. in capital letters, with stars preceding and succeeding, all in white against a black background, are arranged between the lower portions of the L and E and where three sprouts of wheat in black against a white background extend from an upper part of both the L and E.