The mark consists of two circles where one circle sits inside the other and the outer circle is made up of filled circles and the inner circle is made up of connected leaves; the word "COORS" appears in the top half of the space inside the two circles; the words "WHISKEY CO" appear in the lower half of the space inside the two circles above the words "FIVE GENERATIONS OF UNBROKEN SPIRIT"; the letters "WCO" appear entwined at the center of the circles and are surrounded by the letter "C"; the word "COLO". appears with horizontal lines above and below it and to the left of the letter "C"; the word "U.S.A". appears with horizontal lines above and below it and to the right of the letter "C".