The mark consists of the stylized word "joystrike" capturing the energetic lightning strike moment when the joy of games meets the electronic video art form with the cyan colored joystick tittle symbolically echoing the power harnessed by the developer over the medium and the player over the experience. Vertical whitespace gaps are present in seven of the letters representing strikes through each of the letters: "o" has one at the top and one at the bottom, "y" has one at the bottom, "s" has one at the top and one at the bottom, "t" has one at the top, "r" has one at the top, "k" has one at the top, and "e" has one at the top, middle, and bottom. The described strikes are symbolic of both the meaning behind the word, that the services are meant to strike joy in those who utilize the services, and of lightning bolts striking through the letters. The cyan colored tittle over the "j" in "joystrike" represents an image of a joystick used for playing video games. The word "joystrike" itself is also intended as a reference to a joystick as a device commonly used to play video games, although no claim is being made to the exclusive right to use the word "joystick" apart from the meaning intended behind the combination of "joy" and "strike" used in the mark as shown.