"It coulda been worse" slogan focuses on spreading scleroderma awareness. It's focus is to educate, motivate and advocate for those who are battling this illness and other illnesses. The slogan is use to encourage those who are battling an illness, encouraging them and letting them know. no matter what you're going through "It Coulda Been Worse" the slogan has proved to encourage and motivate others to continue to "fight" scleroderma awareness and other illnesses around the world. The donations for the t-shirts are donated to the scleroderma foundation @ Scleroderma.org (tristate chapter) for a cure. Every year, for the exception of this year, I conducted a Scleroderma/It Coulda Been Worse Benefit to spread awareness and raise money for a cure for adults and children. The Slogan has impacted many through education, motivation and advocating and continues to do so. Scleroderma is a rare disease that many people are unaware of.but in the course of coming up with slogan and the meaning behind it many are aware of it and provided overflowing support to finding a cure by wearing the "It Coulda Been Worse" t-shirts as a movement