The mark consists of the following: a circle design and the stylized wording "ANN'S FLAVORED CHEESECAKE ICE CREAM EXPERIENCE". The outlined word "ANN'S" appears at the top of the circle, slanting slightly diagonally upwards with the top of the letters of the word "ANN'S" protruding progressively more out of the top of the circle. The right leg of the letter "A" in the word "ANN'S" extends down to form the letter "V" of the word "FLAVORED" which is located horizontally in the center of the circle and under the word "ANN'S". The wording "CHEESECAKE ICE CREAM" appears located at the bottom of the circle under the word "FLAVORED" in a rounded form which follows the curvature of the circle. The word "EXPERIENCE" is centered right underneath the bottom of the mark, hugging around the outside curve of the circle.