Mattress covers and protectors in the nature of covers and encasements; auxiliary and add-on mattress component bedding accessories, namely, mattress protectors in the nature of covers and encasements, mattress covers for the underside of the mattress, mattress box spring covers and protectors in the nature of covers and encasements, mattress platform covers and protectors in the nature of covers and encasements, mattress foundation covers and protectors in the nature of covers and encasements, adjustable mattress foundation covers and protectors in the nature of covers and encasements; all of the forgoing being configured to aid in maneuvering of the mattress relative to the mattress box-spring, platform, foundation, or adjustable base, namely, mattress rotation, mattress lifting, mattress installation, general mattress movement, and mattress removal

Online retail store services for bedding products, bedding components and bedding accessories; Retail store services and retail and wholesale services by direct solicitation to retail consumers of bedding components and accessories, aftermarket bedding technology, functional bedding, functional bedding components, and functional bedding accessories; retail and wholesale services through direct solicitation by salespersons directed to end-users in the fields of bedding technology, functional bedding, functional bedding components, and functional bedding accessories; Retail store services through direct solicitation by salespersons directed to end-users in the fields of bedding technology, functional bedding and bedding accessories