The mark consists of a stylized stuffed bear set against a background shifting, left to right, from light green to turquoise. The bear has brown fur, black eyes with white circles, a beige snout, and a dark brown nose. The bear is wearing a black hat with white lining, a red t-shirt, a gold necklace, a black backpack with gray shading, and a black watch with gray shading and a gray face. The bear is also wearing brown pants with beige shading, and black high-top shoes with white laces and white soles with a lateral black line running through them. Behind the bear is a gray shaded starburst design. Below the bear is the wording "TUM TUM'S" in gold font with black, gold, and white outlining and a yellow star shine design on the apostrophe. Below this wording is the word "COLLECTIVE" in white font with black and gold outlining.