The mark consists of a brown owl face, with the left ear of the owl being pink and red. Underneath the left ear, the left side of the owl's face changes colors as it goes down, starting with green then purple and finally blue. These color blocks are separated from the rest of the owl's face by a black line. The owl's eyes are orange with black pupils and white reflections. The owl's beak is black with two gray triangles on it. There are white, gray, and cream shapes dispersed throughout the owl's brown face. The right side of the owl's face is cream with gray geometric lines throughout. Beneath the owl is the literal element "LIFEGOAL" in stylized black text, and beneath that is the word "INVESTMENTS" in stylized black text