The mark consists of the upper half of a head with words superimposed over it and some words and shapes below. The top of the image of the head is black and shaped like a textured haircut. Below this are two black eyebrows and the upper portion of two black eyeglass frames. To the left of the frames is an oval filled in with black with the word"The" written inside of it in bold cursive. This is connected to the upper left corner of a bold, black rectangular box which is what covers the lower half of the image of the head with eyeglass frames. Within the box in large, bold, all capital letters are the words "HBCU KID". Below this, also within the box but in much smaller all capital letters, are the words "EDUCATION HERITAGE LEGACY". Between each word is a space with a square-shaped bullet point. Outside of the box to the lower right corner are the letters "TM". Below the box there is a portion of a geometrical, almost triangular shape made of a bold black line with two long sides, one short side; the bottom of the large, rectangular box previously mentioned makes up the longest side of this almost triangular shape. There are multiple angled lines below the rectangle and within the geometrical shape, giving a shadow effect. There is a triangle filled in black at the lower point of this shape, with the words "Est. 2016" written in bold cursive font inside of it.