Downloadable computer software for building social networking applications and allowing for data retrieval, upload, download, access and management; Downloadable computer software for uploading, downloading, accessing, posting, displaying, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Downloadable software in the nature of a mobile application for allowing users to post, search, review and respond to classified advertisements; Downloadable software in the nature of a mobile application for sending status updates to subscribers of web feeds, uploading and downloading electronic files to share with others; Downloadable software in the nature of a mobile application for searching databases for discounts, retail offers, deals, coupons, vouchers, promotional codes, promotional contests, rebates, price comparison information, product reviews, and links to retail store websites of others for shopping-related information; Downloadable software in the nature of a mobile application for the distribution of online flyers, advertisements, coupons, and promotional offers; Downloadable software in the nature of a mobile application for tracking reward and incentive program performance to facilitating shopping transactions and for enhancing the user's shopping experience; Downloadable software in the nature of a mobile application for consumers and merchants in finding, collecting, editing, organizing, modifying, bookmarking, transmitting, storing, searching, publishing, distributing, and sharing data and information in regards to coupons and retail deals