The mark consists of the first letter is an upper case B, followed by a lower case i, then 2 upper case L's, then a lower case i,o,n,a,i,r,e to spell the word BiLLionaire. Then begins the spelling of the second word GeNe with an upper case G, followed by a lower case e, then an upper case N, and a lower case e, after that begins the third word, which is BrAnded spelled with an upper case B, followed by a lower case r, then following an upper case A, then lower case n, a lower case d a lower case e, and a lower case d, the word BiLLionaire sits above the words GeNe BrAnded in larger print and GeNe BrAnded has a smaller font. observe the design element in the acronym B.G.B (short for BiLLionaire GeNe BrAnded) the lines that intersect with each letter symbolize its name sake as we took the symbol of genetics and branded the acronym with it. Also the words BiLLionaire GeNe BrAnded have perforations allowing for transparency to what ever background the trademark is laid up on.