The mark consists of a stylized smiling man, with peach colored skin, light blue and white eyes and brown eyebrows, white shoulder-length hair with gray detail, wearing a dark blue wide-brimmed hat, a dark blue coat, and a white cravat with gray detail. The word ''QUAKER'' appears below the portrait in stylized dark blue lettering, and is above a stylized version of the word ''CHEWY'' in yellow shaded letters with white and red outlines and an outer black bolded outline. Below the word "CHEWY" is the word "MINI" shaded in white and outlined in yellow and white with an outer dark blue bolded outline. Below the word "MINI" is the word "DIPPS" shaded in yellow and outlined in white and red with an outer black bolded outline. The remaining color white indicates transparent area and is not a part of the mark.