Franchise services, namely, offering business management assistance in the establishment and operation of wine shops; franchising, namely, consultation and assistance in business management, organization and promotion; business management advisory services relating to franchising; retail stores featuring alcoholic and non-alcoholic beverages; on-line retail store services featuring alcoholic and non-alcoholic beverages; advertising services; conducting sales events for others within wine shops; demonstration of products; promotional services, namely, promoting the goods of others by loyalty cards, discount cards, and gift vouchers; promoting the sale of goods and services of others by customer loyalty services with loyalty cards and discount cards; the bringing together, for the benefit of others, of wine, alcoholic and non-alcoholic beverages, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail outlets; the bringing together, for the benefit of others, of wine, alcoholic and non-alcoholic beverages, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line retail stores