On-line retail store services featuring clothing, headwear, footwear, outerwear, eyewear, fitness clothing and accessories, tote bags, watches, activity trackers, compasses, inclinometers, heart rate monitors, altimeters and accessories, ski and snowboard equipment, snowshoes, avalanche safety equipment, winter accessories, bikes, bike parts, bike helmets, and bike accessories, kayaks and related accessories, canoes, paddles and related accessories, personal flotation devices, water safety helmets, survival gear, safety kits, rescue throw bags, camping, hiking, backpacking, fishing, rock climbing, wall climbing, mountaineering, and mountain climbing equipment and related accessories, surfboards, wetsuits, rashguards, and surf accessories, yoga mats, foam blocks, foam rollers, meditation cushions, towels, smart scales, audio equipment, food, nutritional supplements, luggage, luggage and equipment car racks and related accessories; dissemination of advertising for others via an on-line electronic communication network; promoting the goods and services of others by preparing and placing advertisements on a website accessed through a global computer network; provision of consumer information and advice to consumers regarding the selection of products and items to be purchased according to customer needs and interests, including the suitability of items for use while traveling to particular destinations