On-line retail store services featuring downloadable electronic books; On-line retail store services featuring downloadable games; On-line retail store services featuring games; On-line retail store services featuring table games; On-line retail store services featuring trading cards; On-line retail store services featuring gaming merchandise; On-line retail store services featuring gaming supplies; On-line retail store services featuring entertainment supplies; On-line retail store services featuring trading card supplies; On-line retail store services featuring amusements; On-line retail store services featuring role playing items; On-line retail store services featuring role playing; Online retail games store services featuring in-store order pickup; Online retail board game store services featuring in-store order pickup; Online retail trading cards store services featuring in-store order pickup; Retail store services featuring green and eco-friendly products in the nature of gaming; Retail store services featuring gaming provided via wireless communications; Retail book store services; Retail store services featuring virtual goods, namely, merchandise for use in online virtual worlds; Retail store services featuring virtual goods, namely, supplies for use in online virtual worlds; Retail gaming stores; Retail entertainment stores; Retail board games stores; Retail virtual reality stores; Retail role playing stores; Retail role playing merchandise stores; Retail trading cards stores; Retail trading card merchandise stores; Computerized on-line retail store services in the field of gaming; Mobile retail store services featuring trading cards; Mobile retail store services featuring gaming; Mobile retail store services featuring amusements; Mobile retail store services featuring board games