The mark consists of Modern interpretation of the flag of The United States of America. Mark color theme is red, white and blue and features stylized letters, all-capitalized and proportionally spaced left to right. Red letters F, E, D, contain five inclusive white stars, left to right. Letters S, H, R, K are navy blue. The letter A in the word, SHARK, is represented as a great white shark first dorsal fin forward-moving to the right, and is positioned between letters H and R moving forward in motion to the right. Red in the mark represents: action, strength, passion, intensity. White symbolizes purity, equality, goodness, and new beginnings. Blue represents: integrity, trust, loyalty, intelligence. Letters F,E,D HEX color code is: aa0000. Stars that are located inclusive of letters F,E,D HEX color code is: ffffff. Letters S, H, R, K and great white shark first dorsal fin HEX color code is: 002561.