The mark consists of the words "CAROLINE'S KIDS" in a rainbow-colored stylized font, with two stylized figures depicting people with outstretched arms to simulate a tree trunk in place of the letter L. Above the letters R, O, L, I, and N in the word "CAROLINE'S" are stylized leaves in the colors purple, orange, green, and blue forming an implied tree canopy. The letter C fades from violet to purple. The letter A is purple. The letter R fades from purple to yellow. The letter O fades from yellow to orange. The first figure making up the letter L fades from orange to red and the second figure is red. The letter I fades from red to green. The letters N and E and the apostrophe are green. The letters S and K are blue. The letter I is violet. The letter D fades from violet to purple. The letter S is purple.