Platform as a service (PAAS) featuring computer software platforms for enabling sponsoring pharmaceutical manufacturers to offer prescription medications, for patient support services, in the electronic healthcare record (EHR) electronic prescription work flow, operating an eligibility program for patients and prescribers, communication of offers for prescriptions, determining patient program eligibility, managing patient consents, recording consents, managing prescription routing for fulfillment and delivery of prescriptions to patients, and for providing information, education and adherence support services sponsored by the manufacturer from the program pharmacy, and for analytics and optimization of patient selection and program management, and for providing the aforementioned software platforms with data security in accordance with applicable regulations, e.g. HIPAA