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Software as a service (SAAS) featuring software for marketing the goods and services of others; Software as a service (SAAS) featuring software for customer relationship management; Software as a service (SAAS) featuring software for market research, customer behavior research, and customer acquisition; Software as a service (SAAS) featuring software for business and marketing data analytics; Software as a service (SAAS) featuring software for customer acquisition and lead generation; Software as a service (SAAS) featuring software for marketing, digital marketing, customer relationship management, customer analytics, business data analytics, automated marketing tools, ordering, referrals, and payments; Software as a service (SAAS) featuring software for planning, managing, and executing marketing, promotional, and customer acquisition campaigns; Software as a service (SAAS) featuring software for enhancing customer engagement via gamification, offers, rewards programs, referrals, and surveys; Software as a service (SAAS) featuring software for capturing and analyzing business and customer behavioral data from multiple touchpoints