The mark consists of a five point crown over a color circle design with a black triangle in the center of the color circle and the wording "HUERICH" in black underneath the circle. The crown is outlined in black with three of its points being shaded gold with brown intersecting line details and a horizontal black line in the middle. Below the horizontal black line appear five shaded circles from left to right being red, pink, orange, gold, and yellow. Two black diamonds form the other points of the crown. The color wheel below the crown is made up of thirty six shades of colors in a gradient pattern around the circle. Going clockwise the colors depicted in the wheel are: yellow which darkens to green which fades to blue which darkens to purple which fades to pink which darkens to red which fades to orange. The asymmetrical black triangle appears to the lower portion of the color wheel. Immediately below the color wheel, the word, "HUERICH" in black is displayed in stylized lettering. The color white indicates transparent area and is not a part of the mark.