The mark consists of a blue circle outlined in black with the stylized wording "BOOK CLUB" at the bottom of the circle in white and outlined in black. Inside the blue circle is a white circle with the stylized wording "KIDS READ 2 KIDS" in red and yellow, with red diamonds replacing the letter "I" in "KIDS", with three orange stars and the design of two children reading books. The first child has purple clothing, black shoes, green hair and a white face and hands with an orange mask over the eyes, holding a blue and white book. The second child has purple clothing, black shoes, pink hair, yellow face mask and white face and hands, holding a blue and white book.