The mark consists of the stylized design of an open book outlined in black, with white pages and teal outside. The left side of the book consists of the stylized design of four cartoon child heads, three boys and a girl, with brown hair, peach skin, brown eyes and eyebrows, all within a white circle with a teal background. The spine of the book is red with the wording "MAGAZINE" in white. The right side of the book has a teal background and the stylized wording "KIDS READ 2 KIDS" in red and yellow, with two red diamonds replacing the letter "I" in "KIDS", within a white circle. There is also the design of three blue stars and two children reading books; the first child has green hair, purple clothing, black shoes, white face and yellow face mask, holding a blue book. The second child has purple clothing, black shoes, white face, yellow mask, and pink hair, holding a blue book.