The mark consists of a woman with her hands on her hips with brown skin tone outlined in darker brown in a matching purple crop top and shorts with black fish net stockings. The woman's hair is yellow and outlined and highlighted in brown. The woman has black eyebrows and eyelashes, white eyes with black and yellow pupils, red lipstick and white teeth. The woman's pumps are purple each with a turquoise ribbon on the ankle. To the right of the woman is the stylized, stacked wording "Shuga Babe" in white and outlined in pink where the bottom of each word outlining is purple. On either side of the wording "babe" is a candy swirl on a stick. The right candy swirl is pink with a turquoise ribbon. The left candy swirl is turquoise with a pink ribbon.