The mark consists of the stylized word "HILO" and the stylized word "LIFE" positioned above and to the right of the stylized word "HILO", both words in the color white. Under the words "HILO LIFE" is a mouth design consisting of red lips with white accent marks and gray shading, white teeth, a gold tooth, a white sparkle on the gold tooth, and a pink tongue with the inside of the mouth being black; within the mouth is a tan cookie with brown chocolate chips with white emphasis marks next to the cookie. The tan cookie with brown chocolate chips is being held up to the open mouth design by a stylized blue hand and arm design with white lines and circles above a dark blue wavy surface. Within the mouth design is a gold colored thought bubble with white emphasis marks containing the black colored words "KETO YOUR WAY!". The design elements and wording are all on a blue background.