The mark consists of The mark consists of the wording "SUPERIOR" stylized in red with black outlining, with a red line with black underlining beneath. The wording "CERVEZA BEER" in yellow characters is beneath the red line and the wording "HECHO EN MEXICO" is printed in yellow characters below in a slight downward arc situated between two parallel yellow lines. Below this wording is a red rectangle with a curved top line containing the wording "ORIGINAL" above a horizontal line and the wording "DE ORIZABA" below, all in yellow. Above the wording "SUPERIOR" is the wording "DESDE 1896" in yellow. Above those words is a crest with yellow and red quadrants with images of mountains, flowers, and leaves in brown superimposed thereon over a yellow bird, with the shield and bird outlined in brown, with two parallel yellow lines extending from each side in a downward arc. A red rectangle with a curved lower line appears above and behind the yellow bird. Two brown half-birds appear on each side of the mark, each with a half brown crest thereon, and each bird facing towards the center of the mark. Each crest has images of the bust of a woman facing forward, leaves, and flowers, all in brown, superimposed thereon. The color white represents background and is not part of the mark.