The mark consists of DezireH.E.R with the word Dezire italicized in black with a red accent above the letter i. The 2nd e in the word Dezire extends into the image of a black slender female silhouette with a long ponytail, a short dress with ruffled details above the knee and a raised right leg. The image of the female silhouette is holding a red purse in her left raised hand with 2 fingers extended, the right hand extended backwards and wearing a pair of red pumps. The Letters H.E.R. are in the color red separated by red dots and are the acronyms for the words Humility Elegance Resilience, which are placed directly below the letters H.E.R.