providing incentive award programs for customers through the distribution of loyalty points for the purpose of promoting and rewarding loyalty; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; retail store services and on-line retail store services in the nature of a bonus incentive program for customers featuring men's, women's, and children's clothing, footwear, head wear, sporting goods, watches, sunglasses, bags, apparel, footwear, sporting goods and related accessories, socks, insoles, books, heart rate monitors, GPS devices, training logs, water bottles and personal hydration systems sold empty, featuring a bonus incentive program for customers; providing a website on a global computer network featuring commercial information in the field of clothing, footwear, sporting goods and related accessories and consumer advice related to fitness and exercise