The mark consists of the following features on a label that goes around a container: the stylized wording "KEENELAND" in black letters over the smaller words "FALL ALE" in black letters on a design of brown, yellow, and beige leaves forming a horseshoe shape, centered between a design of two stylized columns in beige and brown with a stylized beige and brown trophy design at the top of each column, with surrounding designs in brown on a beige background depicting beige and brown trees, roads, signs, horses, barns, buildings, clouds, land, vehicles and people, including the stylized brown and beige wording "KEENELAND" above a stylized brown and beige building and trees, over a gold rectangle with the stylized beige wording "FOR THE FALL" to the left of the left stylized beige and brown pillar, and a beige design of a horse with a beige and jockey over the beige words "BREWED IN CELEBRATION OF THE FALL SEASON AT KEENELAND" on the right side of the right stylized brown and beige pillar. At the top is a stylized yellow band.