Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of goods; administration of customer loyalty programs and incentive award programs that provide discounts, coupons, rebates, vouchers and special offers for goods and services; administration of a customer loyalty program which provides discounts to consumers for their purchases of goods; arranging and conducting incentive reward programs to promote the sale of goods; auction services; online auction services; provision of an online marketplace for buyers and sellers of goods and services

Providing cash and other rebates for credit card use as part of a customer loyalty program; financial services, namely, providing a virtual currency for use by customers via a global computer network