The mark consists of the stylized wording "TROPICAL VIBES", appearing in purple and pink lettering and outlined in white and black coloring, above the script "CONES & BOWLS", appearing in white and outlined in black coloring. Above "TROPICAL VIBES" is the colorful depiction of a white fruit bowl with a red, white and green strawberry, purple grapes, and yellow and black banana, pink rolled ice cream with pink and purple circles on it, and a snow cone appearing in red, blue and yellow in a white cup with a white straw. Each of the items are outlined in black. The wording is also framed on top with a semi-circle of green palm fronds outlined in black. Underneath "CONES & BOWLS" is an orange semi-circle, also outlined in black, and the phrase "KEY WEST FLORIDA", separated by a dot and appearing in black.