The mark consists of a stylized half skull along with the words "MAD RITA" with the word MAD in black and the word RITA in green and both words are outlined in black. The term MAD RITA is separated by a red heart and is oriented along a vertical axis to the left of the half skull. The skull is white and outlined with black and white borders. Within the half skull is a yellow pineapple that is outlined in brown that has brown, green and yellow leaves; An orange flower with a black stem and green leaves and cream flowers; red strawberries within in black circles, in between the strawberries is a yellow and black outlined flower; an eye that is represented with a green and white lime that is within a black circle with an orange and black border; a grey and black outlined drink shaker; a upside down red heart outlined in black that represents a nose; green jalapeno peppers next to the nose; on the cheek is a pink and black outlined swirl; white teeth that is outlined in black, yellow and white; and at the bottom of the skull is a cream and brown flower that is outlined in black with a black stem and green leaves.