On-line retail gift shops; facilitating the exchange and sale of services and products of third parties, namely, providing an online marketplace, via computer and communication networks; promoting the goods and services of others via the internet and communication networks; online store featuring administration of a system of store credits and virtual currency accumulated by users through the playing of online computer games and used for the purchase, gifting and/or exchange of said virtual goods and/or the payment of online playing time for online computer games; online retail store services featuring music products, for use on and in connection with avatars, virtual reality icons, and graphical images that represent persons in online virtual worlds, social networks for instant messaging, and online computer game environments

Providing temporary use of on-line non-downloadable computer software for customizing animated characters and designs; programming virtual articles of clothing and accessories for use in online virtual worlds; providing temporary use of on-line non-downloadable computer software for customizing and developing personal web sites; providing temporary use of online non-downloadable computer software for 3d animation and designs for customizing personal web sites; application service provider featuring application programming interface (API) software for computer games and developing and customizing animated characters, and designs; application service provider featuring application programming interface (API) software for developing 3d animated characters and designs, virtual clothing, furniture, fauna and flora, structures, vehicles, and venues; creating an on-line community for registered users to participate as avatars, as virtual reality icons, or as graphical images that represent persons, and to engage in an online virtual world with other avatars; hosting of digital content on the internet