The mark consists of all dark brown lettering and linework. Displayed in the center of the mark is a symbol containing 2 components: 1.) in the center is a lower case characters of "d", "p", and 2"t"s that cross horizontally above the lower portion of the "d" and below the upper portion of the "p", the top of the "p" aligns with the top of the "d" and "t" and the "t" horizontal components extend beyond the "d" and "p" extremes, the top "t" horizaontal component is more bold and extends further left and right than the lower "t" AND, 2.) 2"c"s, one below the "t" on the lower right, and one above the "t" on the upper left; the top "t" extend just past either side of the "c"s. The words "THE PERSNICKETY DOG" are above the symbol and the words "COFFEE COMPANY" are below the symbol. The company name and symbol are enclosed in 2 rectangular boxes; the inner box is thinner in lineweight than the outer box which is bold.