The mark consists of a logo written from left to right on three lines using a stylized font and the words are stacked. "The", "Loving", and "Cup" are in order vertically on the logo. "The" and "Cup" are just to the left of center. "Loving" is centered. The "o" in "Loving" is a stylized aroma cloud circling in a clockwise swirl motion. The "u" of "Cup" looks like a coffee mug with no handled it has an aroma cloud coming up from the top of the "u". It emulates steam rising off of a hot cup of coffee. It swirls up into and forms the "o" of Loving. Underneath the "C" and the "u" of Cup are 2 counterclockwise swirls that emulate a coffee saucer. The swirl from the "c" swirls to the bottom of the "p" and the swirl that starts at the "u" just goes right under the "u" only. The "o" of Loving is mildly offset to the left of the "u" in Cup and they work together in the logo as a hot cup of coffee.