The mark consists of the stylized wording "DULCE DEMENCIA" and design. The design consists of the left profile of a four legged mammal with large ears and a long tail facing left. Multiple chevrons appear on the upper torso area above the front leg and along the tail. Six concentric circles appear on the rear of the animal and the tail emerges from the center. The term "DULCE" appears in a small font below the animal between the front and rear legs of the animal. A chevron appears before and after the term "DULCE". Below the design and below the term "DULCE" is the term "DEMENCIA" in a large font and underlined. The first letter "E" in "DEMENCIA" is backwards. Both letter "E"s in "DEMENCIA" connect to the letter "M" and both letter "E"s share the vertical stem with the letter "M". A chevron appears behind the left ear. In front of the neck, chevrons contour to curve of the neck. Behind the rear leg, chevrons contour to the shape of the leg. A short curved line appears behind the front leg. A short curved line appears under the mammal just above the back leg. A short curved line appears above the tail at the first bend of the tail from where the tail connects to the body.