The mark consists of the word "FRESCO" in orange stylized font that is outlined in black. "FRESCO" appears in an arc above a picture of a man and girl sitting at a table covered by an umbrella. The table is brown with a black outline, the benches are brown with a black outline, and the base of the table and benches is black. The pole holding up the umbrella is brown with a black outline. The umbrella is blue and white with a black outline and black details with a brown pole outlined in black poking out of the top. The man is outlined in black. He has black hair and a black mustache with skin that is a shade of tan. His eye and eyebrow, ear details and chin are shown in black. His mouth is pink and his teeth are white. His shirt is red, his construction vest is yellow and silver, his pants are beige, and his shoes are brown and black. There is a construction helmet on his knee that is yellow and is outlined in black. He is holding a brown and white coffee cup outlined in black. The girl is outlined in black. She has black hair, eye, eyebrow and ear details in black, a pink mouth and tongue, a red bow outlined in black, a red and white dress and red shoes. She is licking a green ice cream cone outlined in black. It has a brown cone. There is a design of a circular sun behind the characters. It appears in shades of orange and is outlined in black. The word "CAFÉ" appears below the table design in an upwards arc in orange text that is outlined in black. The wording "AUTHENTIC MEXICAN PASTRIES & CREAM" appears below "CAFÉ" in small, black script text. The remainder of the white in the mark represents background and is not claimed as a feature of the mark.