Downloadable computer game software; downloadable computer software for customizing animated characters and designs; downloadable computer software for customizing and developing personal web sites; downloadable virtual goods, namely, computer programs featuring articles of clothing and accessories for use in online virtual worlds; downloadable computer software for providing 3d animation and designs for customizing personal web sites and developing 3d animated characters and designs, virtual clothing, furniture, fauna and flora, structures, vehicles, and venues; downloadable mobile applications for participation in a social network in connection with avatars, virtual reality icons, and graphical images that represent persons in an online virtual world; Eyewear, eyeglasses, sunglasses, cases for eyeglasses and sunglasses; Cell phone covers and cases, laptop covers and cases, computer game console covers and cases; Accessories for cell phones and computers

Clothing, namely, tops, bottoms, headwear; t-shirts; scarves; gloves; hats

Action figures, play figures, positionable toy figures, and accessories therefor; dolls, dolls' clothing, and accessories therefor; bobblehead toys; toy figures; card games; puzzles; board games; role playing games; role-playing game toy play sets; infant and crib toys; pet toys; children's multiple activity toys; ride-on toys and accessories therefor; toy vehicles; piñatas; party games; party favors in the nature of small toys; playing cards and card games; balls for sports; halloween masks; face masks; masquerade masks; toy and novelty face masks; amusement game machines; electronic hand-held game unit; joysticks for video games; gaming headsets adapted for use in playing video games; video game consoles; play money; toy jewelry

On-line retail gift shops; online retail store services featuring downloadable music, music products, publications, and virtual goods for use on and in connection with avatars, virtual reality icons, and graphical images that represent persons in online virtual worlds, social networks for instant messaging, and online computer game environments; online retail store services in the field of virtual goods, namely, tops, bottoms, shoes, hair, skins, eyes, brows, gloves, heads, rooms, furniture, stickers, pets, structures, vehicles, venues and scenes for use on and in connection with avatars, virtual reality icons, and graphical images that represent persons in an online virtual world and social network for instant messaging; facilitating the exchange and sale of services and products of third parties via computer and communication networks; promoting the goods and services of others via the internet and communication networks

Financial services, namely, administration of store credits and virtual currency for use by members of an online community via a global computer network, namely, online platform for the purchase, gifting and/or exchange of virtual goods; Providing electronic processing of electronic payments via a global computer network; electronic funds transfer, namely, transmission of virtual currency and digital currency via electronic communication networks

Electronic transmission of messages and data; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the fields of online games and instant messaging; broadcasting, streaming, and transmission of audio-visual content

Entertainment services, namely, providing on-line computer games; providing an internet web site portal in the fields of music content, video content of live music, movies, and television; online journals, namely, blogs featuring online game topics, music and culture news, music reviews, music information, music related topics, and topics concerning virtual goods for use on and in connection with avatars, virtual reality icons, and graphical images that represent persons in online virtual worlds, social networks for instant messaging, and online computer game environments; providing temporary use of on-line non-downloadable computer game software; entertainment services, namely, providing on-line, non-downloadable virtual clothing and accessories for use in virtual environments created for entertainment purposes

Providing temporary use of on-line non-downloadable computer software for customizing animated characters and designs; programming virtual articles of clothing and accessories for use in online virtual worlds; providing temporary use of on-line non-downloadable computer software for customizing and developing personal web sites; providing temporary use of online non-downloadable computer software for 3d animation and designs for customizing personal web sites; application service provider featuring application programming interface (API) software for computer games and developing and customizing animated characters, and designs; application service provider featuring application programming interface (API) software for developing 3d animated characters and designs, virtual clothing, furniture, fauna and flora, structures, vehicles, and venues; creating an on-line community for registered users to participate as avatars, as virtual reality icons, or as graphical images that represent persons, and to engage in an online virtual world with other avatars; hosting of digital content on the internet

On-line social networking services; Internet-based dating, social introduction and social networking services; Online social networking services accessible by means of downloadable mobile applications; Internet-based dating, social introduction, and social networking services, namely, an on-line community for registered users to participate as avatars, as virtual reality icons, or as graphical images that represent persons, and to engage in an online virtual world with other avatars