Downloadable and recorded computer software and programs for use in data management, data storage, data analysis, data retrieval, and report generation in the fields of health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; downloadable and recorded software to enable Internet communications via a computer network and mobile telephones, computers, laptops, tablet computers, smart watches and wearable activity trackers; diagnostic apparatus, namely, wearable computers, smart watches, activity trackers, not for medical purposes; user operated testing devices, namely, telephones, computers, laptops, tablet computers, smart watches and wearable activity trackers, incorporating bar code scanners and downloadable and recorded software relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; lab-on-a-chip for nucleic acid testing; sample to result lab-on-a-chip for nucleic acid testing; diagnostic and genetic testing kits, not for medical purposes, comprising buccal swabs, smears and saliva collection containers, bottles, pots, vials, containers, pipettes and ampules for collecting and preparing genetic samples for testing, cartridges for enabling extraction of genetic material from collected samples, sample preparation kits (SPKs), amplification unit, base unit, and laboratory instruments for analyzing and processing genetic samples; downloadable applications for mobile telephones, laptops and tablet computers for use in data management, data storage, data analysis, data retrieval, and report generation in the fields of health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine information; downloadable and recorded computer software for recording, analysis, storage, manipulation and organization of genetic, molecular, mRNA, epigenetic and physiological data; downloadable and recorded computer software for providing access to multiple databases that contain aggregated results of genotyping, phenotyping and products; downloadable software applications for providing recommendations relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis and personalized medicine; downloadable and recorded computer games and game software; magnetically encoded gift cards for use as part of a loyalty or rewards program; downloadable electronic reward and loyalty cards; downloadable electronic publications, namely, leaflets and reports in the field of DNA testing, analysis and reporting; replacement parts and fittings for the aforesaid goods; all of the aforementioned goods relating to health, wellness, fitness, nutrition, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; downloadable software for use in receiving, reviewing, managing, sharing, and applying genetic test results, provided from a website; downloadable software for use in scanning and processing barcodes, provided from a website; downloadable software for use in gathering, tracking and analyzing biometrics, provided from a website

Medical apparatus used for DNA and genetic testing for medical purposes; kits for use in genetic testing, comprising buccal swabs, smears and saliva collection apparatus, apparatus for collecting and preparing genetic samples for testing, cartridges for enabling extraction of genetic material from collected samples, sample preparation kits (SPKs), amplification unit, base unit, apparatus and laboratory instruments for analyzing and processing genetic samples, for medical purposes; medical diagnostic apparatus for testing RNA; testing apparatus for DNA and RNA exams for medical purposes; apparatus for use in conducting epigenetic testing for medical purposes, namely, buccal swabs, smears and saliva collection apparatus, apparatus for collecting and preparing genetic samples for testing, cartridges for enabling extraction of genetic material from collected samples, sample preparation kits (SPKs), amplification unit, base unit, apparatus and laboratory instruments for analyzing and processing genetic samples, sold as a kit, sold as a unit or sold individually; replacement parts and fittings for the aforesaid goods

Scientific research and development; providing medical and scientific research information in the field of genetics; scientific research for medical purposes in the fields of cancer, infectious diseases and the prevention, treatment and management of illness; scientific and technological services, namely, providing a database comprised of scientific information in the field of genetics; providing scientific analysis regarding the results of laboratory testing in the field of DNA testing; molecular and nucleic acid analysis and testing for scientific and medical research purposes; diagnostic testing, being genetic testing for scientific research purposes; DNA, mRNA, epigenetic testing services, for others, for scientific research purposes; providing scientific analysis and information reports based upon results from genetic, gene expression and gene regulation testing, not for medical purposes and in the field of DNA testing and analysis; industrial analysis and research services in the field of DNA testing and analysis; design and development of computer hardware and software; installation, deployment and maintenance of computer software; creating and maintaining websites for others; hosting of digital content, namely, databases, software applications, websites, blogs and podcasts; application service provider services, featuring software for use in receiving, reviewing, managing, sharing, and applying genetic test results; application service provider services, featuring software for use in scanning and processing barcodes; application service provider services, featuring software for use in gathering, tracking and analyzing biometrics; application service provider (ASP) services providing software for use in data management, data storage, data analysis, data retrieval and report generation in the fields of health, lifestyle, fitness, nutrition, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; software as a service (SaaS) providing software for use in the fields of health, lifestyle, fitness, nutrition, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; electronic data storage; computerized storage of information and data obtained from marketing and advertising campaigns; providing online information relating to genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, for scientific research purposes; provision of information, advisory and consultation services in the field of genetic testing and analysis for scientific research purposes; all of the aforementioned services relating to health, wellness, fitness, nutrition, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; provision of information, advisory and consultation services in the field of genetic testing and genetic testing results analysis, evaluation, reporting and application for scientific research purposes; provision of educational information relating to genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, all for scientific research purposes; scientific research information in the field of fitness; scientific and technological services, namely, scientific analysis and informational reports generated therefrom based upon results from genetic, gene expression and gene regulation testing, for medical purposes and DNA testing and analysis

Diagnostic testing, namely, genetic testing for medical purposes; DNA, mRNA, epigenetic testing services, for others, for medical purposes; provision of educational information relating to health, wellness, nutrition, genetics, personalized wellness and personalized medicine; provision of information, advisory and consultation services in the field of genetic testing and genetic testing results analysis, evaluation, reporting and application for medical purposes; provision of educational information relating to genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis for medical purposes