Downloadable computer software for creating, producing, editing, manipulating, transmitting, uploading, downloading, and sharing electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content, and information via the Internet and other communications networks; Downloadable computer software for modifying the appearance and enabling transmission of photographs and videos; Downloadable computer software for enabling the transmission of photographs and videos to mobile telephones; Downloadable computer software for use as an application programming interface (API); Downloadable computer software for enabling the uploading, downloading, accessing, posting, displaying, tagging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Downloadable computer software for streaming audio-visual media content via a global computer network and to mobile and digital electronic devices; Downloadable computer software for allowing users to build and access social network information including friend lists, profiles, preferences and personal data; Downloadable computer software for creation of user-generated content containing digital images, text, photos, graphics, music, audio, video and video clips, multimedia content, and visual and audio performances available through an online interactive database of videos via a rewards-based loyalty platform; Downloadable computer software for the collecting, editing, organizing, modifying, transmitting, storing and sharing of data and information; Downloadable computer software for providing incentive award programs through issuance and processing of loyalty points for purchase of goods and services; Electronic database in the field of entertainment recorded on computer media