Downloadable Computer software featuring globally accessible internet web-platform downloadable computer software, and, a downloadable application featuring proprietary customizable user facing downloadable Application Programing Interface (API) software for smart-mobile phone, tablet and pad devices, for the purposes of user customized user access to social network, interactively engage and communicate, to ask, answer, collaborate on and share questions, topics, information, products, reviews, polls, journals, the immersive and interactively engaging real-time consumption, streaming, and broadcasting of live casts, podcasts, audiocasts, interviews and discussions via profiles, pages, portfolios, pin boards, threads, feeds, channels, playlists, groups, communities, stores and marketplaces, as well as the tools and functionalities needed for the live and real time importing and exporting, downloading and uploading, broadcasting and showcasing, creation and editing, collaboration and sharing, and, the search for, and, queueing, saving and archiving of, digital multiformat multimedia content that is a select, general or a wide variety of individual, group, community, marketplace or brand, and, collaborative or shared interests, and, pertains to specifically, in general, or even broadly to products and merchandise, goods and services, digital multiformat multimedia content and information, the advertising and marketing, promoting and branding, review and reviewing, supplying, monetizing, and, buying and selling of, as well as the making and brewing of, consumption and sampling of, gifting of or subscription to beer, craft beer, homebrewing, limited release and specialty beer, breweries, craft breweries, tap rooms and associated restaurants, tours, locations and geo-locations, recipes, merchandise, information, digital multiformat multimedia content, products, coupons, deals, promotions and discounts, services, charities, fundraisers and events, namely that which pertains to wine, craft wine, home wineries and homemade wines, limited release and specialty wines, wineries, craft wineries, wine tasting and wine tap rooms, restaurants, tours and events, namely, local as well as national and international global geo-locations, as well as vacations and travel; Downloadable Computer software featuring globally accessible internet web platform downloadable computer application software, and, a downloadable application featuring proprietary customizable user facing Application Programing Interface (API) software for smart mobile phone, tablet and pad devices, for the purposes of customized registered user access to participate in real time discussions, reviews, consulting, how to and do it yourself instruction and tutoring, online education, training and certificates and to give and receive advice and feedback from their peers, family, friends, followers, community and group members, their peers and colleagues, namely, the brands, suppliers, events, breweries, wineries, brewers, and winemakers that they enjoy and follow, and a wide range of do it yourselfers and hobbyists, and, professional and experts from a wide range of genres, topics and areas; Downloadable Computer software featuring globally accessible internet web-platform downloadable computer application software, and, a downloadable application featuring proprietary customizable user facing Application Programing Interface (API) software for smart-mobile phone, tablet and pad devices providing registered users the ability and services to build and form, customize and personalize, a wide array, number and type of personal, private or public, collaborative or shared, communities and groups, as well as link, register or subscribe to a wide array, number and type of personal, private or public, collaborative or shared, digital multiformat multimedia content capture and broadcasting, and, creation and editing devices and tools, storage and data drives, accounts, networks and platforms, web pages and applications, as well as the ability and services for users to build and form, customize and personalize, a wide array, number and type of personal, private or public, collaborative or shared, web stores, feeds, channels, playlists, multimedia communication, message, comment and reply threads, live broadcasts, podcasts, searches, lists, pin-boards, multi-format multi-media content and information, product, goods and services, and, brand archives and queues, projects, profiles, pages and portfolios, namely, engage in social media and networking, advertising, marketing, promoting and managing, as well as monetizing, supplying, buying and selling, brewing, gifting and sampling of beer and craft beer, subscribing to receive limited release and specialty beers, products, events and merchandise from a wide range and type of local, state, national and international breweries, craft breweries, tap rooms and home brewers, namely, that which pertains to wines, home-wineries and homemade wines, limited release and specialty wines, wineries and craft wineries, wine tasting and wine tap rooms as well as digital bar codes, coupons, deals and discounts; Downloadable Computer software featuring globally accessible internet web-platform downloadable computer application software, and, a downloadable application (app.) featuring proprietary customizable user facing Application Programing Interface (API) software for smart-mobile phone, tablet and pad devices providing registered users functionalities, tools and services to access ticket sales, coupons and promotions, namely, downloadable, up loadable, scannable and shareable, digital and encoded sticker and label bar codes, for providing information, digital multiformat multimedia content and information, gift cards and gifting, including subscriptions and subscribing to, as well as promotions and discounts on beer, craft beer, homebrewing, limited release and specialty beer, breweries, craft breweries, tap rooms and associated restaurants, merchandise, tours, travel and vacations, local, state, national and international global worldwide locations and geolocations; Downloadable Computer software featuring globally accessible internet web platform downloadable computer software, and, a downloadable application featuring proprietary customizable user facing Application Programing Interface (API) software for smart mobile phone, tablet and pad devices providing registered users the tools and services for both conducting, and, allowing users to conduct, electronic business transactions for the purchase, gifting and subscribing to of beer, craft beer, limited release and specialty beer, wine, craft wine, and, limited release and specialty wine at discount and promotional prices, and, for creating, collaborating on, and, the creation, building, forming of, collaboration on, and, sharing of tip jars, tipping accounts, tab accounts and subscription accounts, related to gifting, subscriptions, paying of tabs, rounds and bills, and which includes providing the tools and services for both registering, linking and utilizing, and, allowing users to register, link and utilize electronic and digital machines, tools, apparatus's and applications, namely, digital and paper ticketing and coupon creation, issuing, gifting, redemption, reading, recording, queueing, itemizing, searching and management, namely, digital bar code creators, scanners and readers; Downloadable computer software for Management in the nature of registered users management of digital and paper event ticketing, tickets and sales, management, creation, distribution and sales of electronic digital and paper promotional coupons, and, electronic digital, plastic and paper gifting cards for others such as breweries, wineries, brands, and, goods and services providers; Downloadable Computer software featuring globally accessible internet web platform downloadable computer software, and, a downloadable application featuring proprietary customizable user facing Application Programing Interface (API) software for smart-mobile phone, tablet and pad devices, for registered users for the purposes of providing the functionalities, tools and services for both conducting, utilizing and viewing, and, allowing users to conduct, utilize and view marketing tools, products and services, namely, the analysis of detailed personalized and custom analytics, reporting, consulting and research services relating to beer, craft beer, homebrewing, limited release and specialty beer, breweries, craft breweries, tap rooms and associated restaurants, tours, trips and vacations, locations and geolocations, merchandise, information, multiformat multimedia content, technologies, products, goods, coupons, deals and discounts, and, services and events, monetization, and, purchases, buying and selling, namely, that which is associated with wine, craft wine, home wineries and homemade wines, limited release and specialty wines, wineries, craft wineries, wine tasting and wine tap rooms and associated restaurants; Downloadable Computer software and featuring globally accessible internet web-platform downloadable computer software, and, a downloadable application (app) featuring proprietary customizable user facing Application Programing Interface (API) software for smart mobile phone, tablet and pad devices, for registered users for the purposes of providing the tools and services for building, offering and maintaining custom web page, web-platform and application white label and enterprise products, tools, subscriptions and services, such as, tools, technologies, strategies, consulting and services involved with and in promoting, marketing, social media and networking, advertising, managing, creative commons licensing, state by state, national and international laws, policies and regulations, copywriting and trademarking, and, the registration of, deep-linking and access to them, by providing functionalities, tools and services for building and managing custom and highly customizable stores, profiles, portfolios, pages, threads, channels, feeds, playlists, boards and queues, as part of a robust, immersive, customizable, collaborative and sharable, interactively engaging platform featured omnichannel internet search engine, and, ecommerce marketplace hub for the gamification, tokenization, monetization, and, the immersive, interactive engagement related to the fields, markets and associated verticals pertaining to beers, craft breweries, home brewing, wines, wineries, wine making and other alcoholic brands, beverages, goods, products, services, technologies, related merchandise, marketing, branding, events and promotions through all available digital, public, private, shared and social communication, media and networking means, tools, platforms and applications utilized by, linked to, subscribed to, shared by, or, collaborated on by all users, brands, service providers, brewers, breweries or wineries; Downloadable Computer software featuring globally accessible internet web platform downloadable computer software, and, a downloadable application (app.) featuring proprietary customizable user facing Application Programing Interface (API) software for smart mobile phone, tablet and pad devices, for registered users for the purposes of providing the functionalities, tools and services for digital, multiformat multimedia and social advertising, marketing and promoting goods and services in the nature of promoting international, national, statewide, local and hyperlocal management, targeting and brand awareness, namely, the interactive engagement, access and inclusion of events and communities, and, the building of events and communities around brands and products and brand and product awareness by enabling and fostering community and event communication, collaboration and networking in the fields, markets and associated verticals pertaining to beers, craft breweries, home brewing, wines, wineries, wine making and other alcoholic brands, beverages, goods, products, services, information, multiformat multimedia content, technologies and related merchandise, promoting the parties, tradeshows and special events of others, and, analyzing and compiling business data for breweries, wineries and brands; Downloadable Computer software featuring globally accessible internet web platform downloadable computer software, and, a downloadable application featuring proprietary customizable user facing Application Programing Interface (API) software for smart mobile phone, tablet and pad devices, for registered users for providing registered users the functionalities, tools and services for administration of consumer loyalty and brand sponsored programs, goods and services, namely, gamification via gamified, customizable, and sponsored, awards, badges, tokens, milestones, contests, challenges, collaborations, and content creation related to, and for, the branding, awareness, promotion and marketing of goods, services, products, brands, and service providers related to beer, craft brews, brewers and breweries, and, wine, craft wines, winemakers and wineries, as well as other alcoholic brands, beverages, goods, products, services, technologies, and, related merchandise, marketing, branding, events and promotions

Providing temporary use of non-downloadable computer software for smart mobile phone, tablet and pad devices, for registered users for the purposes of providing the functionalities, tools and services for digital, multiformat multimedia and social advertising, marketing and promoting goods and services in the nature of promoting international, national, statewide, local and hyperlocal management, targeting and brand awareness, namely, the interactive engagement, access and inclusion of events and communities, and, the building of events and communities around brands and products and brand and product awareness by enabling and fostering community and event communication, collaboration and networking in the fields, markets and associated verticals pertaining to beers, craft breweries, home brewing, wines, wineries, wine making and other alcoholic brands, beverages, goods, products, services, information, multiformat multimedia content, technologies and related merchandise, promoting the parties, tradeshows and special events of others, and, analyzing and compiling business data for breweries, wineries and brands