The mark consists of The mark consists of a smiling boy hugging an anthropomorphic charachter formed bythe letters "CLOUT" in alternating bright red and dark red letters, outlined in black, with two whitw eyes, outlined in black with white pupils and black eyebrows, over the letter "C". The boy has curly black and brown hair, over which float two red and three pink hearts, outlined in black, and has two red hearts for eyes and features outlined in black, the boy has brown skin and is wearing a white tshirt, blue shorts, green visor turned backwards, yellow necklace and blue and white sneakers all outlined in black, the non-enclosed areas of white represent background and are not claimed as a feature of the mark.