The mark consists of the wording "SNCC SHADS'S NEW CALI CATERING" and design; the design consists of incomplete concentric circles and an advertising banner in the shape of a quadrilateral which appears partially superimposed over the top of the concentric circle; a man and a large full stockpot appears superimposed over the concentric circles and the top of the man's head is superimposed over the bottom of the quadrilateral; the man is yelling while holding a ladle in his right hand over the large stock pot and holding his open left hand up by the left side of his face; the man is wearing a chefs coat with the term "SNCC" with the letter "C"s being displayed as mirror images appearing in a patch on the upper left portion of the jacket; the man is wearing a baseball cap backwards; the terms "SNCC SHAD'S NEW CALI CAERING" appears on the outside of the stock pan with the letter "C"s in the term "SNCC" being displayed as mirror images; the stylized term "SHAD'S" appears inside the quadrilateral; the quadrilateral is comprised of a solid center which is outlined by a thin dark line, the thin dark line is outline by a thin white line, and the thin white line is outline by another thin black line; the concentric circles consist of a solid center circle which is outline be a thin white circle, the thin white circle is outline by a thicker dark circle which is outline by a thin white circle, this thin white circle is outline by an outer thin black circle; the wording "NEW CALI CATERING" appears in the thicker dark circle with the terms "NEW CALI" appearing to the left of the stockpot and the term "CATERING" appearing to the right of the stockpot; a prawn appears on the left side of the design superimposed on the outer four concentric circles above the term "NEW" and a prawn appears on the right side of the design superimposed on the outer four concentric circles above the term "CATERING"; a fleur de lis appear on the left side of the design above the prawn and inside the thicker dark circle; a fleur de lis appear on the right side of the design above the prawn and inside the thicker dark circle.