Meats, game, pork, beef, poultry, bison, chicken, duck, goat, rabbit, lamb, turkey, veal, sausage, quail, pheasant, hens, geese, eggs and milk products excluding ice cream, ice milk and frozen yogurt

Providing consumer product information in connection with retail grocery store services, online sales and meal kit services, restaurant services, and foodservice providers that enables customers to find and buy meat, poultry and milk products based upon animal welfare considerations; Promoting public awareness about higher animal welfare practices targeted towards those raising and selling animals for purchase as meat at a retail store, restaurants, in foodservice and potential consumers of said meat; Providing consumer information to animal producers, consumers and customers concerning animal welfare practices, and the animal welfare background and history of meat, poultry and milk products; Providing independent ratings of other businesses for commercial purposes, namely, providing ratings of animal producers and those raising and selling animals for purchase as meat