The mark consists of a blue fish outlined in black with light blue fins and spots, a tan face, white teeth and eyes, and a red, white, and blue Union Jack design on the tail fin, below which is the stylized wording "THE CODFATHER," with "THE" and "FATHER" in white letters outlined in black and "COD" in solid black letters, below which is the black wording "PROPER FISH & CHIPS" between two horizontal black lines. The remaining white in the mark merely represents transparent background matter and is not claimed as a feature of the mark.